Leading laundry detergent to get cheaper?

Leading laundry detergent to get cheaper?
Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.

In an effort to fight back against discount laundry detergents, Procter & Gamble is considering a budget-priced version of Tide.

Nearly half of Americans are now buying discount detergents — brands like Costco Wholesale’s Kirkland Signature and Target’s up & up, to name just two.

Procter & Gamble is reportedly considering a budget liquid detergent that would be called Tide Simple, according to The Wall Street Journal.

Several years ago, up & up HE (high efficiency) laundry detergent won the coveted Best Buy rating from Consumer Reports. It was the only detergent to do so. At that time, Target’s store brand cost 11 cents a load. Tide detergent, meanwhile, was 23 cents a load, though it only scored a little higher than up & up. So people were paying more than double the price for roughly equivalent cleaning power.

The funny thing is I read in the The Wall Street Journal article about Tide’s discount gamble. A detergent industry insider said, ‘Nobody wins a price war game.’

Huh? Talk about untrue words! If ‘nobody’ means 315 million Americans, then the sentence should read ‘Everyone wins…’

Clark Deals
  • Show Comments Hide Comments