We told you last week how Toys R Us and Babies R Us locations have stopped honoring their own gift cards after April 21.
That’s left some consumers in the lurch with money on those cards that they couldn’t get back and they couldn’t spend any longer — until now.
Kmart’s Toys R Us gift card plan
On April 24, Kmart announced it will accept Toys R Us and Babies R Us gift cards in exchange for the retailer’s own “FREECASH” points.
Just bring in your old, expired cards — regardless of the value that’s left on them — and Kmart will give you $10 in points in exchange for them. You can apply those points toward any in-store purchase of $10 or more.
In addition, Kmart will also give you $5 in points toward any toy purchase either in store or online of $5 or more when you text “TOY” to 56278.
And as if that’s not enough to get the kiddie crowd into the store, the Red Retailer is also running a limited-time promotion on diapers and baby wipes, now through June 2.
Kmart, which is wholly owned by Sears, is getting aggressive with its overtures to capture wayward Toys R Us shoppers. That’s because it faces stiff competition from Amazon, Target and Walmart in the all-important holiday category following the Toys R Us bankruptcy.