The Best Dates to Find Deals in 2020

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If you usually plan to start your holiday shopping on Black Friday, you might want to change your strategy this year.

“Most people don’t even like to think about Christmas shopping until after Halloween,” says money expert Clark Howard. “This year, that’s going to cost you. It’s going to eat into your wallet.”

2020 Holiday Shopping Timeline

When are the key dates to find the best bargains this year, and when will prices start to go up? Team Clark has a few recommendations to help you save money this holiday season.

Holiday deals start in early October and last through November until prices start to increase in December 2020

Start Shopping in October and November

Key Shopping Dates Retailer Events and Trends
October 11-15 Walmart Big Save Event
October 13-14 Amazon Prime Day and Target Deal Days
Early November The Home Depot starts holiday discounts
November 26 Thanksgiving Day

Several companies including Target have announced plans to start marking down prices in October this year. And Amazon shared the official dates for Amazon Prime Day (October 13 and 14) which sparked other retailers like Walmart to confirm deal-related events around the same time.

“The middle of October is going to a key, maybe THE key, money-saving moment for Christmas,” Clark says.

There are still opportunities to score deals after October ends. In fact, The Home Depot says its “Black Friday prices” will begin in early November. And Clark thinks that the week of Thanksgiving will continue to be a great time to find deals. Many companies like Best Buy, Target and Walmart have announced plans to close stores on Thanksgiving Day this year, so most deals will be found online.

Tip: The team at Clark Deals is actively monitoring these major deal events and hunting for the best prices on the internet. Sign up for the Clark Deals newsletter to get the best bargains in your inbox every day. 

Stop Shopping in December

Clark predicts prices will begin to rise the first weekend in December:

“December is going to be very expensive to shop, particularly anything online. Later in the season, prices will be higher to account for the shipping surcharges.”

If you need to shop in December, try to use curbside pickup to save money on shipping and to get your gifts on time. Stores like Sam’s Club, Target and Walmart offer this service for free right now.

Final Thought

From family gatherings to shopping budgets to travel plans, the holiday season may look different this year because of the coronavirus pandemic. While there are several opportunities to score great deals, make sure you consider your current financial situation before you start shopping:


“If you’re tapped out — if you’re one of the millions of Americans who at some point this year have been unemployed, and money’s really, really a problem, there are other ways you can celebrate Christmas other than things,” Clark says. “Don’t feel like that’s something you’ve got to do is go spend money.”

If you are feeling financially confident, keep your money goals top-of-mind by creating a budget, making a list, comparing prices and tracking your expenses.

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