The burger restaurant that money expert Clark Howard loves the most just lost its title as America’s #1 favorite.
According to the 2017 Harris Poll’s EquiTrend study, which measures brand health over time, Five Guys has ousted In-N-Out Burger as the top burger place.
Five Guys tops In-N-Out in new Harris Poll
The ratings are based on three factors: familiarity, quality and purchase consideration.
“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” said Joan Sinopoli, vice president of brand solutions at The Harris Poll. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget along with its fandom, which is a tremendous contributor to brand equity.”
Clark respectfully disagrees with the findings! In-N-Out’s 3 x 3 Burger, featuring three 100% pure beef patties, is what he always gets — cooked well done with only pickles and mustard.
Take a look at the top 10 burger restaurants, according to the poll:
3. Shake Shack
10. Steak ‘n Shake
Fast food is one of Clark’s guilty pleasures. One of the ways he saves is by using free loyalty apps that provide special promotions and deals, including free food! Here are the top 10 apps to download.