When you say ketchup, you think Heinz in many cases; but now in Israel, Heinz and ketchup don’t go together any more.
The Israeli Health Ministry ruled recently that Heinz cannot call its signature product ketchup in the country anymore because it doesn’t have enough tomato paste, Time reported.
How much tomato is in your ketchup?
The ruling came after a company in Israel complained about the low amount of tomatoes in Heinz ketchup.
Now, Heinz must label the condiment as ‘tomato seasoning’ in Hebrew.
The English labels may still use the word ketchup.
Heinz is firing back, as a local importer of the product is petitioning to have ketchup defined as 6 percent tomato solids, down from the current 10 percent, Time reported.
This is not the first time a country has had its sights set on banning Heinz ketchup.
French primary schools banned the product in 2011, The Independent reported.
‘We have to ensure that children become familiar with French recipes so they can hand them down to the following generation,’ Christophe Herbert, chairman of the National Association of Directors of Collective Restaurants, said.
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