Digitally customized running shoes offer the perfect fit

Digitally customized running shoes offer the perfect fit
Image Credit: Phil Skinner
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Have you ever had a shoe that felt like it was made for your foot? I have been a longtime fan of mass customization and am excited about the latest developments coming to market.

For example, Nike has been making sneakers that are customized as far as the look and styling goes. But now New Balance is using 3-D printing to create an exact fit for the foot of top athletes like Jenny Barringer Simpson, Kim Conley, Barbara Parker and Jack Bolas.

No word yet on price point for the casual athlete, but you can bet it will come down over time. The rich who become early adopters of this technology once it’s made available to average Joes, not just super-athletes, will help the rest of us out by driving future prices down.

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Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
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