New Survey: This Is America’s Favorite Computer Brand

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Computers on sale at a store
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When you need to buy a new computer, deciding what kind to get can be tough. Do you want a desktop or laptop? What kind of operating system should you get? How much memory do you need? What about processing speed? And so on…

Your needs as a computer user are unique to you, but there’s another consideration: What brand of computer should you buy? Luckily, there’s a new survey out from the American Customer Satisfaction Index (ACSI) that can help you with at least that part of the decision.

It’s Official: Apple Is America’s Favorite Computer Brand in 2019

Each year, ACSI polls thousands of U.S. consumers to find out which companies and products make them happiest. Apple has come out on top for the second year in a row with a score of 83 on a scale of 0 to 100, thanks in large part to its dominance in the laptop and tablet markets.

Samsung, which led all manufacturers in the desktop category, came in a strong second overall with a score of 81 — down a point from last year’s survey.

Here are the complete results:

2019 American Customer Satisfaction Index (ACSI) Personal Computer Brand Ranking

Company 2019 Score 2018 Score % Change
Apple 83 83 0%
Samsung 81 82 -1%
Amazon 79 82 -4%
HP 78 78 0%
Acer 77 75 3%
Dell 77 73 5%
Toshiba 77 71 8%
ASUS 76 78 -3%
All others 74 76 -3%
Lenovo 74 77 -4%
American Customer Satisfaction Index. The scoring scale is 0-100.

ACSI interviewed nearly 13,000 people chosen at random between September of 2018 and August of 2019 to arrive at their findings.

This year, overall satisfaction with personal computers was at a score of 78, a 1.3% increase over the 2018 survey.

The better score was due to increased satisfaction with laptop computers (up 3%), since people were generally less satisfied with their desktop computers (down 2%) and tablets (down 4%) than they were the year before.

READ MORE: The best time to buy a laptop

Apple topped the list when it comes to customer experience, but came in behind both Amazon and Samsung in the “value” category.

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Final Thought

A new computer, whether it’s a desktop, laptop or tablet, is a big purchase. If you want to get a good deal, when and where you buy can be just as important as what you buy, according to ClarkDeals.com senior editor Charis Brown.

“We typically see computers at the deepest discounts around the holidays,” she says. “But we do see great deals pop up all year long at warehouse clubs like Costco and Sam’s Club.”

Ready to buy? Check out the latest deals on laptops and tablets at ClarkDeals.com now!

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