New Report: This Is America’s Favorite Computer Brand


If you’re looking for a new computer, you might be wondering how important the brand is when you’re making your selection.

The American Customer Satisfaction Index (ACSI) recently released its Household Appliance and Electronics Report 2019-2020, and it shows which devices consumers like best. For the purposes of this article, we will focus on personal computer brands.

The report’s results, which are ranked on a 100-point scale, come from interviews conducted between July 2019 and June 2020 with 14,698 customers. The survey participants were asked how satisfied they with any electronic devices they’d bought in the last three years.

Apple Is the Best Brand for Customer Satisfaction

For yet another year, Apple and Samsung dominate the ASCI rankings for personal computers. 

Some key findings of the report include:

  • Satisfaction with personal computers overall (including desktops, laptops, and tablets) came in at 78, the same as last year.
  • Even as their popularity falls, desktop computers got higher marks for satisfaction than both laptops and tablets.
  • Desktop users made up just 20% of survey respondents, while laptop users made up 64% of the interview pool.

Let’s take a look at the new ASCI rankings for personal computer brands:

ACSI: The Best Personal Computer Brands

Company 2020
Apple 82
Samsung 81
Acer 78
Amazon 78
Dell 77
HP 77
All Others 76
Lenovo 76
Toshiba 75

Read the complete ASCI report on appliances and electronics.

Final Thoughts

When it comes to design, customers say Apple delivers the best experience. But when it comes to value, many prefer Samsung, according to the report.

If you’re looking to buy a personal computer, here’s how to save money, according to Managing Editor Charis Brown.

“The main thing I might caution people against is to avoid overbuying on features. Most people can get by with a 4GB Chromebook and it would be good to watch prices on the model you’re looking for before taking the plunge.”


Looking to get a deal on a new computer? Find the best deals and sales at

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