America’s Most Popular Clothing Store Is…


Money expert Clark Howard has often said that he only buys clothing at single-digit prices — that is, less than $10! — and he’s certainly gotten a lot of pushback for it over the years.

But the rest of America probably spends a little more on their threads! Have you even wondered what the most popular clothing store in the country is?

A research company called Insight Rooms (formerly Social Context Lab) combed through Twitter, blogs, Instagram, Facebook and online forums to see which stores got the most chatter going in a positive way. Below is what they found…

1. Nordstrom

The celebrated retailer — which hails from the Pacific Northwest along with other customer-beloved companies like Costco and Amazon — topped the tally. Nordstrom has the highest concentration of fans in 13 states — Alabama, Arkansas, Georgia, Hawaii, Indiana, Maine, Montana, Nevada, North Carolina, Oregon, Pennsylvania, Washington and Wisconsin.

2. Victoria’s Secret (TIE)

The famed lingerie seller garnered the most likes in seven states: Idaho, Missouri, Nebraska, New Mexico, North Dakota, West Virginia and Wyoming.

2. Old Navy (TIE)

Tying Victoria’s Secret for second place, Old Navy dominated the discussion in seven states: Connecticut, Delaware, Iowa, Mississippi, Oklahoma, South Carolina and Vermont.

3. Macy’s (TIE)

Another tie here with the iconic retailer sharing the third spot. Macy’s fans are largely concentrated in the East with one outlier in the Southwest. States that chatted most about Macy’s include New York, Arizona, New Jersey, Ohio, Rhode Island and Virginia.

3. Forever 21 (TIE)

Tied with Macy’s, we have Forever 21. This mall-based retailer won over fans in Kansas, Maryland, Michigan, New Hampshire, Utah and Florida.

4. Nordstrom Rack

If Nordstrom is too rich for your wallet, there’s always the downstream Nordstrom Rack. It got the social media talk going most heavily in Alaska, Colorado, Louisiana and Minnesota.

(Editor’s note: Charis Brown, our editor, counts Nordstrom Rack as her favorite discount store. She even boasts about once buying something there for $0.01!)


5. Lululemon

The Canadian athletic apparel retailer has the most fans in Kentucky, Massachusetts and South Dakota.

6. Topshop

This British retailer is in several states, but it has the highest concentration of fans in California and Illinois.

7. Neiman Marcus

Clark may disparage this store as “Needless Markup,” but Neiman Marcus won the great state of Texas and its loyal Lone Star fans. Neiman Marcus caters to those looking for nothing less than a luxury retail experience at a place so famous for markups that an urban legend about it selling a $250 cookie recipe still persists.

8. Dillard’s

The upscale department store dominated the discussion in Tennessee.

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