Free shipping for everyone on 100M+ items? Amazon’s doing it at $25


Amazon has announced it’s now offering free shipping to all customers on more than 100 million items with a $25 minimum order this holiday season.

That’s just in time for the launch of the e-commerce giant’s Black Friday Deals Store, which will feature deals in all shopping categories from now through November 24.

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Amazon doubles down on free shipping

In a November 1 press release, Amazon revealed its “free shipping for everyone” offer on 100 million+ items this season.

Among the 100+ million items eligible are those sold by third parties like small businesses and entrepreneurs — in addition to those being sold by Amazon itself.

This is the largest-ever cache of items that’s been made available for free shipping at the $25 price point.

The announcement expands a previously announced push to offer free shipping at $25 on a more-limited number of items.

To take advantage of this offer, simply look for the “FREE Shipping” notation next to an item’s price.

amazon free shipping

Then select the “Free Shipping (5-8 days)” option.


amazon free shipping checkout

About a week later, your order of $25 or more will arrive at any address in the United States!

Amazon is probably hoping their latest free shipping play will win them more customers beyond the holiday season.

A recent retail study found 90% of shoppers say free shipping is the #1 incentive that impacts their decision to shop online more often.

So Amazon may be thinking of its latest offer as a kind of “freemium” initiative; they give you free shipping today in the hopes that you’ll upgrade to becoming a paying Prime customer down the road.

All Prime members get free two-day shipping with no order minimum — for a $99 annual fee. In select metro areas, they may also get free two-hour or same day delivery with an order of $35 or more.

Amazon’s newly announced $25 free shipping offer bests Walmart’s new offer of free two-day shipping with a $35 minimum by ten bucks.

RELATED: Walmart gets the holiday party started with new in-store experiences

Amazon is offering new deals for their premium music streaming

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