Want to be a happier bank customer? Visit a branch!


We all know mobile banking is more prevalent than ever. J.D. Power estimates that 49% of millennials, 31% of Gen Xers and 16% of baby boomers use the technology.

But that hasn’t lessened the importance of the local bank branch. Some 71% of all bank customers reported visiting a branch an average of 14 times over the last 12 months.

Read more: How to choose and switch to a better bank for you

Branch visits still important to customers of all ages

The idea that you should visit a branch from time to time may sound counter-intuitive in the age of mobile banking. But that’s exactly what J.D. Power found was a key ingredient to being a happy customer — even if you’re a millennial!

“Overall satisfaction is higher among customers who use both the branch and mobile banking,” said Jim Miller, senior director of banking at J.D. Power in announcing the results of the J.D. Power 2017 U.S. Retail Banking Satisfaction Study.

“Banks can’t choose between the two channels; rather, they must focus on how the two work together.”

Millennials, in fact, visited a branch on average 11 times in the past year.

Hmmm…maybe ironic T-shirts that read “Millennials â™¥ bank branch visits” would be popular among the hipsters.

If there are any aspiring entrepreneurs out there, this might be an idea to jump all over!

These are the 11 best banks by region

J.D. Power talked to more than 78,000 people who were customers of the 136 largest banks in the country from April 2016 to February 2017.


That’s how they were able to identify the best banks in the 2017 U.S. Retail Banking Satisfaction Study.

Without further ado, this is who came out on top — broken down by region:

California: BBVA Compass (846)
Florida: Fifth Third Bank (849)
Mid-Atlantic Region: Huntington National Bank (849)
Midwest Region: Wintrust Community Bank (843)
New England Region: Rockland Trust (858)
North Central Region: Huntington National Bank (849)
Northwest Region: Banner Bank (840)
South Central Region: U.S. Bank (854)
Southeast Region: United Community Bank (852)
Southwest Region: BancFirst (866)
Texas: Frost Bank (867)

Satisfaction is measured on a 1,000-point scale.


If you are interested in the best service, banking is one field where the smaller the bank is, the better off you are likely to be.

That’s certainly true when you look at this list of mostly smaller regional and community banks that get high marks.

All over America, we have great small local banks, regional banks and credit unions. Check them out!

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