Rats! Snoopy loses job as MetLife mascot


After more than 30 years together, Snoopy will no longer be the mascot for an insurance giant that used his image to make insurance seem friendly and approachable.

Read more: 5 mistakes to avoid when enrolling in benefits at work

Peanuts icon no longer being used in MetLife advertising

MetLife Inc. announced on Thursday that it would be going its separate ways with the iconic Peanuts character. The breakup was prompted by MetLife’s decision to update its image now that it’s getting out of the U.S. retail insurance maket.

Going forward, a new tagline—’MetLife. Navigating life together’—and a new logo will be used in the company’s marketing in lieu of the famed beagle.

MetLife has said that it plans to shift its focus to group coverage instead of the retail market, according to Bloomberg. But that hasn’t made the split any easier.

“We have a lot of affection for Snoopy,” said Esther Lee, Chief bÃŒ¶lÃŒ¶oÃŒ¶cÃŒ¶kÃŒ¶hÃŒ¶eÃŒ¶aÃŒ¶dÃŒ¶  Marketing Officer.

“He’s rated very high as a good friend and on approachability. Where he didn’t rate as high is things like, as a leader, keeps promises, is a good adviser.”

Good grief!

What will Snoopy do now that he won’t be hawking products for MetLife?

Perhaps he’ll have some extra time to take the skies in his Sopwith Camel this Halloween night. We know the Red Baron must be quaking in his aviator boots.


You probably won’t see Snoopy in the Macy’s Thanksgiving Day Parade this year either.

Maybe he’ll spend a few extra hours that morning cooking up a delicious Thanksgiving feast for himself and Woodstock. You know, the kind of gourmet meal that he withheld from Charlie Brown and the gang—who were left eating popcorn, pretzels, toast and jelly beans (much to Peppermint Patty’s disapproval).

Or maybe just maybe he’ll finally learn the true meaning of Christmas and join in for a rousing refrain of ‘Hark, the Hearld Angels Sing’ with the rest of the Peanuts gang.

Oh well, it’s a dog’s life, Charlie Brown!

Got questions about life insurance? We’ve got answers!

What kind of life insurance do I need?

Clark recommends what’s called level term insurance.

‘Level term’ means you pay one flat rate year after year for the length of the policy. This policy will replace your income should you die prematurely.

You buy it for periods of 20 or 30 years and the premium stays the same during the life of the policy.

How do I shop for it?

You can comparison shop for term life insurance quotes at any of a number of sites. HavenLife.com, Quotacy.com, PolicyGenius.com, 1stOptionInsurance.comInsure.com, AccuQuote.com and QualityTermLife.com are all great options to get a quote.

By shopping online, you avoid an insurance salesperson trying to up-sell you from level term coverage to another insurance product that may be unsuitable for you.

Can I afford it?

Yes! One non-profit insurance industry group says that a healthy 30-year-old man can get a $250,000 level-term policy for 20 years at a cost of less than $13 a month.


That’s around $150 a year…and the price never goes up with a level-term policy!

How much coverage should I buy?

When it comes to the question of how much you should buy, people can get crazy with all kinds of complicated formulas. Clark says that you should buy six to 10 times your annual income.

Should I get it through work?

This is a popular option for a lot of people. But it’s often better to qualify on your own and go through medical underwriting so you can buy a policy independent of your employer.

The reality is most of us don’t stay at the same place forever and you may not have a right to take that insurance with you.

Do I really need it?

Does somebody depend on you? Do you have young kids or a spouse or significant other that depends on you financially? Then you need life insurance!

And don’t forget about stay-at-home spouses. Should a stay-at-home spouse pass away, the remaining parent would have to suddenly pay for childcare and everything else a stay-at-home parent does on a day-to-day basis. That’s why it’s essential the parent at home have a policy too.

Don’t have any one who financially depends on you? that’s the only time you don’t need a policy.

Read more: Is getting life insurance through your employer good enough?

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