AT&T enters the crowded marketplace of daily deal sites

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AT&T enters the crowded marketplace of daily deal sites
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MONEY-SAVING MOMENT: AT&T is the latest competitor to rise to the challenge of daily deal site Groupon by working with local businesses to offer a daily discounted deal on services or goods to subscribers.

AT&T is testing out its competing service in Atlanta, Dallas and Los Angeles. It’s an unusual move to go right into three of the Top 10 markets, but AT&T must obviously feel confident about what they’ve got.

Right now you can get $10 in the initial launch cities to spend on a daily deal when you sign up at YellowPages.com. It’s a simple registration. You pop in your e-mail, zip code and that’s about it. There’s no obligation and no cost to you for the $10 voucher. Just free money! (Editor’s note: You can only get the $10 offer through May 22, 2011.)

In general, though, daily deal sites are seeing a decline in traffic. I know they’ve become less and less a part of my life. I have stopped buying them because I made the mistake of getting one that I let expire and lost money. (Meanwhile, there’s also a lawsuit against one of these daily deal sites alleging the way that the coupons “sunset” is a violation of the new gift card law. We’ll see how that plays out in court.)

So I just want you to know this deal is out there from AT&T if you live in the markets I mentioned. And I am curious to see if a company such as AT&T — one that is so unrelated to discount marketing and totally does not have this idea as part of their corporate culture — will be able to establish itself in this arena.

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Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
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