In an effort to regain customers after declining sales and a hard hit to the company’s reputation, Chipotle is offering deals that appeal to students and families.
The first deal appeals to parents, who can receive a free kids’ meal with the purchase of an adult entree.
A second promotion allows high school and college students to receive a free drink with the purchase of an entree if they show a valid school ID.
‘It’s back to school time and students — particularly high school and college students — have always been such loyal customers, so we thought a promotion directed specifically to them would be a great way to help them ring in a new school year,’ a Chipotle spokesman said.
The company’s Chiptopia loyalty program promotion, which awards free food and merchandise when customers achieve a certain amount of points, lasts until September 30.