The holiday season is in full swing as retailers look to cash in on the consumer expectation that sales will be bountiful. Unlike some years when Black Friday and its trimmings have been lackluster, this year is turning into quite a bargain for customers.
Merchants are aggressively going after online shoppers with digital coupons and rewards that will lure them into stores. The weather — for the most part — is expected to cooperate, with nice fall weather forecast for much of the country over the holiday weekend.
Shoppers can reap savings as retailers make a major holiday push
Major retailers are using everything they’ve got — deals, coupons, stunts — to get shoppers into their stores.
Walmart has turned this holiday shopping period into party season, literally. The Arkansas-based retailer plans more than 20,000 parties at its supercenters around the country. Stores will also be filled with “Holiday Helpers,” seasonal help complete with a big smile and reindeer antlers on their heads. The festive events started November 2 and will go all the way through December.
“During the holiday season we work even harder to deliver what our customers want most … to save time and money,” Steve Bratspies, Walmart’s chief merchandising officer, said in a statement. “We’re leveraging our more than 4,700 stores and Walmart.com to deliver more assortment, exclusives, convenience and savings than ever before.”
Sears, once the American standard for retail, is desperately trying to reverse sales figures that have tanked in recent years. The Hoffman Estates, Illinois-based company is throwing caution to the wind and putting everything on sale.
“We will have deals in every nook and cranny of the store,” Kelly Cook, chief marketing officer of Sears and Kmart, told CNBC earlier this month. “The whole store is on sale.” The retailer has even revived its vaunted “Wish Book,” which it published for nearly 80 years before ceasing in 2011.
J.C. Penney, also beset by slow sales, is offering customers the chance to win a $500-off-$500 coupon on Thanksgiving Day. Amazon, the largest online retailer in the world, is being, well, Amazon, offering hundreds of deals online and lowering prices at Whole Foods on holiday staples.
Take a peak at this week’s deals calendar
So when and where are the deals this holiday season? Some dates you might want to mark on your calendar:
Monday, November 20, 2017: Get a steeply discounted pressure cooker on sale right now
Tuesday, November 21, 2017: Target has some amazing things on sale up to Wednesday, November 22, including a PlayStation 4 1TB Console for $199.99. You won’t want to miss the $200 Target gift card with purchase of Google Pixel™ 2 & Pixel 2 XL. Also, Amazon’s Deals of the Day also has some great discounts going on.
Wednesday, November 22, 2017: Amazon Prime members will have early access to Black Friday deals starting at 5 p.m. on this day. Target Red Card holders will also get early access to online deals.
At Toys “R” Us, Wednesday at 9 p.m. will also be when Black Friday deals go live at the portal Toysrus.com/BlackFriday.
Thursday, November 23, 2017: Macy’s will offer up to 60% off on selected items, as part of their “doorbusters sale.”
Friday, November 24, 2017: Black Friday!!: The best TV deal we’ve found? This 50″ 4K Roku TV for $179.99 at Best Buy.