Store brands that trump name brands

Store brands that trump name brands
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Do store brands deliver lower quality for a lower price? Not according to the November 2011 issue of Consumer Reports.

Laundry detergent is one item where people reach for the brand name by rote. But Target’s up & up HE (high efficiency) laundry detergent won the coveted Best Buy rating from the magazine, and it was the only detergent to do so.

Target’s store brand costs 11 cents a load. Tide detergent, meanwhile, is 23 cents a load, though it only scored a little higher than up & up. So you’ll pay more than double the price for roughly equivalent cleaning power.

When it comes to flat-screens, the No. 1 pick in the 55″ category is Vizio. Vizio is practically the king of the off brands when it comes to flat-screens. They got a fantastic score and are available at all the discount outlets for a relatively affordable price.

So these are just two examples of areas where you can save big if you look off-brand, rather than name brand.

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Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
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