Report: The Best Smartphones for Customer Satisfaction


Cell phones have become indispensable parts of our lives for various reasons. But they don’t last forever.

If you’re in the market for a new smartphone, a recent report shows which brands customers appreciate the most.

Apple Is #1 for Customer Satisfaction

The American Customer Satisfaction Index (ACSI) report on smartphones shows that Apple retains the title for the highest customer satisfaction, followed closely by Samsung and a few other brands.

The ACSI report covers two rankings for smartphones:

  • Cell phone companies: These include Apple, Samsung, LG and Motorola.
  • Cell phone brands: These include different models of the iPhone, Galaxy and Stylo phones.

Now let’s take a look at the best smartphone manufacturers, according to the report, which uses a scale of 0 to 100.

Cell Phone Manufacturer Satisfaction

Category Average: 80

Company 2020 ACSI Score
Apple 82
Samsung 81
LG 79
Motorola (Lenovo) 77
All Others 75

While Apple leads the cell phone manufacturer category, the iPhone didn’t get the best score when it comes to specific models. The top mark went to the Galaxy Note 9 produced by Samsung.

Here are the top 10 results from the report when it comes to top brands.

Top 10 Smartphone Brands

Brand  Manufacturer 2020 ACSI Score
Galaxy Note 9 Samsung 85
Galaxy S9+ Samsung 84
Galaxy S10 Samsung 84
iPhone XS Max Apple 84
iPhone X Apple 83
Galaxy S9 Samsung 83
iPhone 8 Plus Apple 83
Galaxy S10+ Samsung 83
iPhone 11 Apple 82
iPhone 6S Apple 82

The ACSI Wireless Service and Cellular Telephone Report 2019-2020 is based on surveys conducted over a 12-month period ending in March 2020. You can read the full report here.

Final Thought

If you’re shopping for a new cell phone, you might be tempted to get cell phone insurance. But did you know your credit card might already offer cell phone protection for free? Check out this list to learn more.

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