Treating customers and employees well is key to a successful busi

Treating customers and employees well is key to a successful busi
Team Clark is adamant that we will never write content influenced by or paid for by an advertiser. To support our work, we do make money from some links to companies and deals on our site. Learn more about our guarantee here.

What attracts you to a business? What makes it possible for a business to grow and grow over time?

A recent Nielsen survey found that the most important factor is not a catchy slogan, a cute ad or even a great price. It’s referrals from friends. In other words, making you a happy customer makes you likely to tell your family and friends about your positive experience with a business.

It’s the oldest thing in business: Do a good job treating your customers right. It may seem trite and trivial. But the reality is if you romance your employees by treating them well and valuing them in deed, not just in word, they’ll romance your customers. Treating an employee well is not always about pay; there are other ways to do it too. And you can see the hustle in a business where employees feel cared about and valued.

I was talking to somebody who does business with a trifecta of poorly rated companies for her banking, cell phone and insurance needs. All the companies she’s with are known for poor customer service. “But they always treat me great,” is what she tells me. I can only reply that eventually, every one of them will treat her like dirt. It’s a question of “when,” not of “if.”

If you go with companies that treat people well, or your run your business by treating employees well, you will be rewarded over time. Promise!

Clark Howard About the author:
Clark Howard is a consumer expert whose goal is to help you keep more of the money you make. His national radio show and website show you ways to put more money in your pocket, with advice you can trust. More about Clark
View More Articles
  • Show Comments Hide Comments