Looking for a way to boost sales at your business by 30, 40 or 50%? Human billboards could be the answer.
This unique kind of advertising seems to have popped up all over suburban America. You’ve certainly seen human billboards in your town; people dressed in clown suits, as a pair of scissors, a pizza or what have you, all luring you to come into a business.
The Washington Post reports that a lot of service businesses can reap huge results from human billboards, to the tune of up to a 50% increase in customer traffic!
To my mind, the most effective way to use human billboards is to also offer some level of a deal on what would otherwise just be an impulse purchase.
I think about restaurateurs doing this kind of thing during non-peak hours. I was going by a Little Caesars on a Saturday afternoon and they had a guy in a pizza costume holding a sign for a $5 pizza. It’s that kind of point-of-sale advertising that made an impression on me.
So if you’re a struggling business owner, it might pay to put your out-of-work niece or nephew out on the corner in a funny outfit!
Finally, I was really captivated by a guy I read about in the Florida Sun Sentinel. Mohawk Gaz has a 10-inch mohawk that he lets businesses spraypaint their logos on for a weekened, then he walks around, hands out fliers, and engages people in conversation about the brand.
Gaz apparently commands anywhere between $500 to $2,000 per weekend ad campaign. Talk about using your head to make some money!
And if you think that’s outrageous, just check out this article about people who get free stuff by tattoing themselves with companies logos.