Have you ever wondered how much money Facebook makes off of you?
Since revealing its earnings for 2015, the company said that it made an average of $3.73 off of each of its more than 1.5 billion active users, an increase of $1.23 from the previous year.
In addition, users in the United States and Canada brought in significantly more than the rest of the world: $13.54 on average, up from $10.49 from the third quarter of 2015. This is mostly due to an increase in mobile and video views, newer products that have increased revenue significantly for Facebook.
So if you live in the U.S. or Canada, you’re currently worth about $13.54 to Facebook!
In terms of total dollars, Facebook made over $1 billion in profit and $5.8 billion in revenue in 2015, 52% growth over last year, beating analyst estimates.
Facebook also announced that it made more money than ever from mobile ads — 80% of its income, to be exact. As the number one social network (based on monthly unique visitors) approaches its 12th birthday, that’s a pretty solid financial picture for the company — especially in contrast to recent rocky financial data from Twitter and Apple.
What’s next for Facebook?
So what’s next for Facebook? CEO Mark Zuckerberg says he wants to bring the Internet to every part of the globe.
‘Even as the world has tended to greater openness over time, in many communities we see greater fear over what a connected world and more progress means for them,’ he said. ‘We’re going to keep working to give as much voice as we can [to unconnected regions] and advance the benefits of connectivity and bringing the world together.’
Zuckerberg said the company is doing this through its ‘Free Basics’ program, a program that allows people in developing nations to access the Internet for free as a part of a Facebook Internet bundle. Facebook is also using Internet-connected drones and the ability to transfer data via lasers to provide connectivity to remote regions.
In addition, Facebook wants to bring virtual reality to the network. Recently, it bought a virtual reality technology called Oculus for $2 billion.
With all the technological advancement in recent years, only time will tell how far technology can take each of us, and the rest of the world.