James Bragg

James Bragg has been a full-time consumer advocate/activist for over 20 years as the day-to-day, hands-on founder/manager of FightingChance.com, a national information service that’s helped over 130,000 consumers buy or lease a new vehicle for the lowest price. His latest book is a revised edition of Letting the Cat out of the Bag: How the Auto Industry "Redesigned" the Dealer Invoice Price When the Internet Arrived, available in paperback and Kindle versions.

Should you buy an extended warranty on a new car?
Should you buy an extended warranty on a new car? Buying May 11, 2017
All new vehicles come with a basic "bumper-to-bumper" warranty that covers mechanical and electrical parts that fail. It doesn’t cover…
The eye-opening truth about dealer invoice price
The eye-opening truth about dealer invoice price Cars January 6, 2017
Editor's note: This is Part 1 of a five-part investigative series. Most new-car shoppers turn to those big new-car pricing…
Op-ed: How we abandoned our inborn common sense about new-car pricing
Op-ed: How we abandoned our inborn common sense about new-car pricing Cars November 28, 2016
George Will, an American journalist and author and a keen observer of human behavior, has written, “This is an age…
How new car dealers make the big bucks
How new car dealers make the big bucks Cars September 8, 2016
Most of us probably believe that dealers laugh all the way to the bank on the profit they make when…
How to beat the pricing from online car-buying sites
How to beat the pricing from online car-buying sites Cars August 10, 2016
Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…
Debunking the myth around dealer cash incentives
Debunking the myth around dealer cash incentives Cars August 10, 2016
Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…
Whose side are those new-car pricing sites really on?
Whose side are those new-car pricing sites really on? Cars August 10, 2016
Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…
New car leasing 101: A plain English explanation
New car leasing 101: A plain English explanation Cars June 23, 2016
Author’s Note: Leasing accounts for a hefty 25% of new-car transactions today, mainly because the monthly payments are much lower…
What you need to know about customer satisfaction surveys at car dealers
What you need to know about customer satisfaction surveys at car dealers Cars May 25, 2016
If you’ve bought or leased a new car in the past twenty years, you probably received a post-purchase questionnaire asking…
Test Driving 101: The fine art of shopping without buying
Test Driving 101: The fine art of shopping without buying Cars November 17, 2015
Author’s Note: Would you buy a horse without riding it first? You shouldn't buy or lease a new vehicle without…
When placing a factory order for a car makes sense
When placing a factory order for a car makes sense Cars September 23, 2015
Author’s note: Over the years, I’ve talked to hundreds of consumers who were unable to find the vehicle they wanted…
It’s time to jettison the conventional wisdom about how to buy a new car
It’s time to jettison the conventional wisdom about how to buy a new car Cars July 31, 2015
Author’s Note: The catalyst for this series was the eye-opening discovery that over the last 20 years, the dealer invoice…
Why Aren’t Hybrid Vehicles Selling?
Why Aren’t Hybrid Vehicles Selling? Cars September 23, 2014
In 2000, Toyota launched a breakthrough vehicle worldwide that one-upped the century-old method of automotive propulsion. The mid-size Prius hybrid…
The Truth About Crash Test Ratings – Are You in Danger?
The Truth About Crash Test Ratings – Are You in Danger? Cars August 28, 2014
In 2012, the latest year fo which data is available, 33,561 people were killed in U.S. car crashes. Surely several…
The Truth About New-Car Incentives That No One Else Will Tell You
The Truth About New-Car Incentives That No One Else Will Tell You Cars August 14, 2014
When sellers address potential buyers in advertising or face-to-face, their objective is to create a “sense of urgency” that will…