GROCERY STORE STRATEGIES
ORIGINALLY AIRED ON WSB-TV ON MARCH 10, 2008
With core inflation on the rise, you may find yourself pinching pennies at the grocery store. Lia Adams says it’s changed the way she shops. “If it’s not something I have to have, like if it’s cookies I want, and they’re not on sale, sometimes I won’t buy them. But you can’t really do without milk and stuff like that, but if you don’t have to have it, just don’t do it.”
What’s driving the increase? Brenda Reid of Publix Grocery stores says, “In the industry overall-costs are going up for fuel, corn, and that’s effecting directly, the prices of beef and a variety of things.”
But there are some things you can do right now to cut your grocery bill. First step, stock up — on newspapers!
Stephanie Nelson of Couponmom.com says, “This took me years to learn. The key to saving a lot of money on groceries is to have multiple copies of the grocery coupon circular.”
On Sundays many stores in Metro Atlanta sell the double deal: Two Sunday papers for $2.50.
Stephanie says, “That makes sense, because if you can save at least $1.25 from three coupon circulars in one paper, then you’re at a break even point. The truth is, you’re going to save a lot of paper from these three sets.
Second step: Know your prices!
You don’t need a complicated price book. Just track the prices of your top ten items. Keep an eye on them for a month and a half or so. Then when it hits the lowest price, you’ll know it.
That’s how Stephanie saves a ton on one of her favorite grocery items: Boneless chicken breast.
Stephanie says, “The price of that ranges from $1.99 a pound to $5 a pound. Every other week it goes on sale for $1.99 a pound at my store. When it goes on sale, I’ll buy two week’s worth. But you can see, if I buy it every single week regardless of the price, that would cost my family an extra $300 dollars a year.
Third step: Be flexible! Brand Loyalty will cost you money.
One last step to save money: Know your store’s savings policy.
In Metro Atlanta, Kroger and Publix will double coupons up to 50 cents every day.
Super Walmart will match prices, and Target has its own coupons right on its website,
as does Whole Foods.
When it comes to food shopping, a little strategy will go a long way.