Shoppers of the discount food chain Aldi may soon be able to have their groceries delivered to their front door. The retailer has just announced a partnership with Instacart.
Aldi testing grocery delivery in 3 cities
According to a news release, customers can use the grocery delivery service to order Aldi products for delivery in as little as one hour. The pilot program launches later this month in Atlanta, Dallas and Los Angeles — and more cities could be added soon.
“Our partnership with Instacart is another example of ALDI expanding our commitment to customer convenience and value,” said Jason Hart, CEO of ALDI. “We know customers are looking for new ways to save time and money. Instacart provides easy access to our low prices at the click of a button.”
How exactly does Instacart work? After filling up your virtual shopping cart online or through a mobile app, a personal shopper picks up and delivers the food to your home.
The service primarily makes money through delivery fees, which vary depending on the order size.
As for its pricing policy, Instacart says on its website that it works with retailers to offer the same prices that are found in the physical store, but they may be higher in some cases.
Through September, Aldi shoppers can get $20 off their first Instacart order with the code ALDIDELIVERY.