For at least 30 years, people have thought there is a business in delivering your groceries to you. But nobody’s ever been truly successful with a mass market approach to home delivery of groceries outside of New York and San Francisco. Yet that could all be about to change…
Groceries right to your door from Walmart!
Walmart is in the midst of launching a pilot test of grocery delivery in partnership with Uber in Phoenix and Lyft in Denver.
This service is really an extension of the company’s free same-day online ordering and pickup service, which is now available in nearly 40 major markets around the country. They’re taking what they’re already doing and putting it on wheels.
With the new test, a customer will go online to place an order and select a delivery window. Once the order comes in, a Walmart associate will then pull the order together from the floor of the grocery store. Then the store will call a drive from one of the ride-hailing services to deliver the order.
The total cost of this service for consumers is expected to be somewhere around $7 to $10. Drivers will not handle any money during the transaction.
There’s one caveat here that almost goes without saying: You are trusting somebody else to pick out your produce. So if you are really picky about your fruits and veggies then this probably isn’t for you. But the convenience of not being able to go to the supermarket is something that a lot of people love.
Other competing grocery delivery services
Walmart’s experiment is the latest salvo in its fight with Amazon, which has its own grocery delivery service called Prime Fresh.
Of course, there are other competitors in this market space too. Other notable grocery delivery services include Instacart (most major metro areas), Peapod (Chicago, D.C., Philadelphia, most of New England) and Deliveer (Vancouver, Los Angeles, Toronto and Chicago).
Traditional supermarkets are under assault from every direction. If you’re a traditional player, you have the high-end competitors like Whole Foods, the off-beat guys like Trader Joe’s, the hard discounters like Aldi and Save-a-Lot and then the national warehouse club chains Costco, Sam’s Club and BJ’s Wholesale all eating your lunch.
The real winner in all the turmoil is you — the consumer!