Look out, Amazon! Walmart wants to challenge your e-commerce lead by selling its store brands on more than just Walmart.com.
Walmart is leveraging Jet for more store brand exposure
Back in August 2016, we told you Walmart purchased Jet.com for $3.3 billion in an effort to compete with Amazon.
Now they’ve reached the point that both the Walmart and Jet online order-fulfillment centers are working in tandem, according to Bloomberg. So that gives Jet the ability to sell Walmart store brands like Great Value and Equate directly on its site.
Walmart is hoping to find a new market for its old in-house standbys among Jet’s millennial-heavy customer base. But urban hipsters are likely to be suspicious of Walmart’s reputation for decidedly down-market store brands, at least initially.
Yet they might want to rethink that position…
At 25 cents per 100 sheets, White Cloud gets a high score of 77 out of 100 from the magazine based on softness, strength, disintegration and tearing ease — and it also gets Consumer Reports’ vaunted ‘best buy’ mark of honor!
Here’s another example where a Walmart store brand excels: Consumer Reports’ most recent look at sunscreens found Walmart was a big winner with its Equate store brand. Both the lotion and the spray were named as ‘best buys.’
Equate Ultra Protection SPF 50 lotion sells for $7.85 ($0.49 per ounce) and Equate Sport Continuous Spray SPF 30 sells for $4.98 ($0.83 per ounce)
Apparently you don’t have to pay a lot for great quality. Now that’s a reminder all of us could use, no matter our age!