In this digital age, our data is being mined like never before. One site that compiles information about your personal life — mostly pulling from various public records — is MyLife.com.
When I did a recent search for myself on MyLife.com, it pulled up my full name, nickname, places of residence over several years and even something called a “Reputation Score.”
Needless to say, I was not OK with a company making a buck off my personal information — so I had it all removed.
In this article, I’m going to share with you some steps you can take to have your personal information removed from MyLife.com.
All about your MyLife.com ‘Reputation Score’ & how to remove it
What made MyLife.com so annoying to me and even a potential risk was that much of the information they listed as my personal data was inaccurate.
MyLife uses all this information to compile a “Reputation Score,” which the company bills as “similar to your credit score.”
The company claims your Reputation Score is calculated using a proprietary algorithm that incorporates details in your Background Report and reviews written by people who know you.
“It says a lot about your character and life experiences and is used to assess you in many situations,” the company says.
What MyLife.com says about removing your information
If you find it creepy that these details are available to anyone with computer access, you may wonder whether your information can be removed.
MyLife.com says this:
“Yes. You can edit and comment on many of the details on this page. You can also write about yourself to give the many people who come to your page a positive image of yourself. These are free functions. Paid members can hide anonymous reviews and lock sections so no one can see them without permission. MyLife Background pages like this appear in Google searches six times each second so it’s important to control your page to look your best to the world.”
Of course, that doesn’t really address how to remove yourself from the site completely. Here’s how to do that in a few simple steps either by phone or by email.
How to remove your personal information from MyLife.com
How to remove your information from MyLife.com by phone
- Call MyLife at (888) 704-1900
- Press 3 to speak to an operator
- Customer representatives are available Monday-Friday from 6 a.m. to 7 p.m. PT, and Saturday-Sunday from 6 a.m. to 5 p.m. PT.
“It will take seven to 10 business days to process,” the representative told me when I called to have my info removed. “But you don’t have to worry, the link will no longer work.” She then gave me a confirmation number.
How to remove your information from MyLife.com by email
- Send your request to [email protected] (you may choose to create a new email account to make this request)
- Be sure to include your MyLife.com URL so that they can remove the right person
We’ve heard from some readers who’ve said that when they called or emailed MyLife.com, a site representative told them that they can’t remove their data because it’s “public information.” That correspondence should come with a reference number.
The part about public information may be true, but they’re simply reading the script from a sales pitch. Here’s what you should do. Email them the following language with your reference number:
Language that works: Here’s what to say to MyLife.com
Here’s a sample form letter you can email them that works:
Subject: Re: Please remove my personal information (REFERENCE#)
Reference number: (REFERENCE#)
I’m keeping this email as documentation of your refusal to remove the profiles representing my person from your site.
The information on your site is false, misleading and deceptive — therefore a “reputation score” based on this data that you are financially benefiting from is a violation of my privacy and defamation of my name.
If you don’t respond with confirmation that my profile and all subsequent personal data has been removed, I will take legal action.
Privacy advocates have not been too enthusiastic about MyLife.com for a while. The site has been plagued by legal problems since its inception.
In 2011, a class-action lawsuit claimed that its owner, CEO Jeffrey Tinsley, had engaged in unsavory marketing practices to sell people memberships on what was then called Classmates.com.
“In February 2009, the company was re-branded as MyLife.com, which continued essentially the same business plan, and the same false solicitations that ‘someone’ is trying to contact you,” the suit alleged.
If this sounds like the kind of company you would not be happy collecting and marketing your personal information, follow the steps above to have yourself removed from the site completely.