Playbook – Clark TV products
Contact: [email protected]
Packages and minutes
Two packages and five minutes are produced per week with Clark Howard
- Uploaded to BaseCamp weekly.
- Contact Leah to be put on the list.
Request custom intros / outros for your station
- Request through Leah
Clark “on set” with a look live or live shot
- Request through Leah
Promoting Clark.com
- As often as possible, have anchors refer to Clark.com for more great consumer information
- When appropriate, use Clark as a verb. Example “Clark Howard is now going to show us how to ”˜Clark’ our taxes with a new app”¦”
Market Visits
Plan a Clark market visit by reaching out to Leah or Christa DiBiase ([email protected])