Playbook – Radio, Podcasts, & Other Audio

Contact: [email protected]

Clark Howard Radio show

• Kim Drobes, Executive Producer can be reached if there are any problems/concerns with the radio show

Podcasts

• “Clark Howard Show” – 5 podcasts per week available via RSS feed. Shorter version of the radio show
• “The Empowerment Zone” ‘ Explores stories of people and businesses doing great things and overcoming obstacles

Other Audio

• Clark often records reactions to news stories with WSB reporters, made available nationally via NewsBoss.
• Custom reactions to local stories available ‘ please contact Kim Drobes.

Promoting Clark.com

• As often as possible, have station talent refer to Clark.com for more trusted money advice and deals.
• When appropriate, use Clark as a verb. Example “Clark Howard is going to tell us how to ”˜Clark’ our taxes with a new app”¦”