Dee-1, a New Orleans-based rapper, is making a name for himself by producing music about personal finance, a topic many artists would never even dare to explore.
In a business where people spend a lot of money to fit in, Dee-1 deliberately chooses not to.
Rapper Dee-1 still drives a ’98 Honda
One of his songs, “No Car Note,” is about his 1998 Honda with “300,000 miles on the dash’ that he loves and continues to drive to this day!
Even if you make more than me, I save more than you.
I make more out of less and gross what I net.
I own this you can never repossess.
“I keep it purposely to show that your worth isn’t determined by the type of car you drive,” said Dee-1 on Facebook. His real name is David Augustine Jr.
When Clark heard about Dee-1, he couldn’t wait to have the rapper on the radio show to hear more about the positive message he shares through music.
“I really just want people to live a healthier life in terms of their finances. I really want people’s mentalities to change, and I want people to be educated when it comes to not just making money, but spending money properly,” Dee-1 told Clark. “I grew up listening to hip-hop and all they tell us is ‘get money, get money, get money, get money,’ but no one ever tells you what to do once you get the money. And that’s what I’m trying to do.”
Listen below: Clark’s full interview with Dee-1
Dee-1 was a middle school teacher for a couple of years before his music career took off.
Like many college graduates, he struggled to pay his student loans, but that all changed when he got a record deal from RCA. Dee-1 used his advance to pay off his loans, which inspired another hit song.
‘Sallie Mae Back,’ his music video about student loan repayment, has more than a million views on YouTube.
Dee-1 traveled all across America with Sallie Mae to educate students about how to plan to pay for college.
“I want to just cultivate the desire within my audience to want to go to college,” Dee-1 said. “If you take one step towards success by going to college, and you honestly give it your best effort, success takes two steps towards you.”
Aside from his work with Sallie Mae, Dee-1 is performing on tour. Click here for details on his upcoming shows.