Skechers has been ordered by a federal judge to pay $40 million for allegedly false advertising surrounding its Shape-Ups line.
Shape-Ups were marketed from 2008 to 2012 with the promise that you could lose weight and tone your legs simply by wearing these particular shoes.
MSN reports half a million people bought these shoes and they will get refunds of roughly $40 to $80 each, depending on purchase price. The deadline to submit a claim passed on April 18, 2013, despite media reports to the contrary.
Toning shoes typically sold for $100 to $250 and appealed almost strictly to women. That prompted Skechers — the leading toning shoe company — to hire former football star Joe Montana to pitch them to men, according to USA Today.
Of course, the claims that you’ll derive some kind of exercise-related benefit from wearing toning shoes are “utter nonsense,” according to a professor of physical medicine and rehabilitation at Johns Hopkins University’s School of Medicine in Baltimore. Moreover, people are suffering injuries as result of wearing these shoes, according to USA Today.
So steer clear of toning shoes, ladies and gentleman!