Amazon’s ‘Prime Day’ sale better than Black Friday?

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Amazon’s ‘Prime Day’ sale better than Black Friday?
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Christmas may be coming early for Amazon shoppers.

In celebration of its 20th birthday, Amazon will hold a “Prime Day” sale on July 15 that the company says will feature more deals that Black Friday.

What can you expect from Prime Day?

Step Aside Black Friday – Meet Prime Day,” the company said in a news release Monday.

The one-day shopping event is exclusively for Prime members.The savings begin at midnight, “with new deals starting as often as every 10 minutes.”

An annual $99 Prime membership gives customers unlimited Free Two-Day shipping on select items, and access to Instant Video streaming service and Prime Music.

Read more: Is Amazon Prime worth it?

For those who don’t have a Prime membership, Amazon is offering customers a 30-day free trial.

“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better,” said Greg Greeley, Vice President Amazon Prime. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world.”

Read more: 5 ways to maximize your savings on Amazon

Here are some of the reported deals:

  • Fire TV Stick, fastest selling Amazon device of all time, $15 off
  • Kindle, $30 off
  • Fire HD 7, $60 off
  • Fire HD 7 Kids Edition, $60 off
  • 32-inch LED TV, $75
  • 40-inch 1080p LED TV, $115
  • Brand-name 32-inch Smart HDTV, under $200
  • 50-inch 4K TV bundle, under $1000
  • Bose headphones at the lowest price ever on Amazon
  • Chromebook laptop,  $199
  • Over 50% off two Nikon COOLPIX cameras
  • Highly rated binoculars, under $120
  • Two security camera-kits, $279.99
  • K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
  • K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
  • Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
  • iRobot Roomba Pet Vacuum Cleaning Robot, under $300
  • Husqvarna mower, under $300
  • 40 lightning deals on DVDs up to 75% off
  • Up to 50% off any of the Harry Potter books
  • Save more than 70% on the Divergent Series Complete Box Set of books
  • Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
  • Save up to 50% on select tools for the DIY auto enthusiast
  • Connected Car and Scan Tool products starting at 60% off
  • Road-trip-ready automotive products starting at 50% off
  • Save more than 50% on Drinkwell Platinum Pet Fountain
  • 30% off select clothing, shoes, jewelry, watches & more
  • 60% off Amazon Elements Baby Wipes with code ELEMENTS60
  • Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
  • Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
  • Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
  • Prime Now will also offer deals in the six cities where the service is offered
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